Chess club students under the age of 19 who participate in local, regional, and national tournaments will have the opportunity to become Imbras Scholar Stars. Selected players will be given additional training from top chess coaches and will also receive financial support to play in top national tournaments. In return, these players will take on the role of a ambassadors for Imbras promotional campaign. Scholars Stars will endorse Imbras's various clothing collections and promote chess to mainstream America. This program will improve the image of chess, making it cool and hip and will create extra incentives for non-chess players to take up the game.